Technology and Intellectual Property

Technology and Intellectual Property

We specialise in intellectual property for small to medium businesses. We approach advice on intellectual property from a business-focused and common-sense perspective. Every business creates and uses intellectual property and by proactively managing your intellectual property you can fully extract and enhance the value of these assets. Our experienced team can help you identify which intellectual property assets your business has, and which ones are worth protecting.

Identifying and then obtaining legal protection with any original products or concepts (together with its goodwill and reputation) is integral to the successful growth of a business. In addition to preventing competitors from encroaching on the goodwill you have created, properly protected intellectual property helps establish your brand identity. Proper protection can raise the value of your business and in some cases create new revenue streams (e.g. through licencing, franchising or sale of intellectual property rights).

We provide pragmatic and straight forward answers to help our clients understand the law, manage risk and set themselves up for long term success and growth.

We also advise on related technology matters, such as website development, terms and conditions, disclaimers and privacy policies. We regularly help our clients navigate the rapidly changing digital terrain and ensure our clients are kept up-to-date with information technology laws in New Zealand.

Our Intellectual Property Lawyers can help you with:

• Trademark registration (brands, identity and logos);
• Company name registration;
• Registered designs / design registration;
• Copyright advice;
• Legal protection of confidential information (e.g. Non-Disclosure/Confidentiality Agreements);
• Licencing and/or franchising arrangements;
• Advice on intellectual property transfer and ownership;
• Domain name registration and domain name protection;
• Website development - terms and conditions, disclaimers and privacy statements;
• Consumer protection laws (e.g. Fair Trading Act, Consumer Guarantees Act);
• Intellectual property licensing agreements;
• Commercial contracts;
• Independent contractor agreements or employment agreements;
• Commissioning and service agreements;
• Collaboration and/or research and development agreements;
• Sale and purchase of intellectual property and due diligence.

Our Intellectual Property Lawyers

Find out about the members of our Intellectual Property team